What Is the GMB optimization service?
GMB (Google My Business) optimization is the process of optimizing your GMB listing and leveraging it for more sales. While many companies claim their GMB listing, they tend to overlook the importance of optimization. This is tantamount to developing a website but forgetting to create product/service pages.
An optimized GMB listing helps Google find, crawl, index, and rank a local business. This plays a central role in helping your business attract high-quality traffic and build a wide audience base.
At Search Berg, we use an innovative GMB optimization process to improve your company’s online presence.
How is Google My Business valuable for my business?
Google My Business makes it much easier for local web users to find your business. By sharing essential business information (name, address, phone number, website, business hours, etc.) and optimizing your listing, you can maximize your chances of appearing in the Google 3-Pack.
The Google 3-Pack displays the top three search results for a local search. Why does earning a spot on it matter? Because the top three search results on Google earn a whopping 75.1% of all clicks.
If your business is listed on the second or third page, your click-through rate will be significantly lower. In fact, 75% of people never scroll past the first SERP.
In a nutshell, Google My Business is a powerful asset for your business. By optimizing your listing, you can easily expand your audience and enjoy high sales.
How do I optimize my GMB listing?
Our GMB optimization specialists use a wide range of innovative, effective, and actionable strategies to help local businesses rank higher.
Our state-of-the-art software, resources, expertise, and extensive experience enable us to deliver incredible results that can be easily sustained in the long run.
Our strategies include (but are not limited to):
- Keyword optimization
- Actively requesting and responding to reviews
- Ensuring NAP accuracy and consistency
- Leveraging GMB Messages
- Consistently sharing high-quality posts (images, videos, etc.)
- Carefully monitoring GMB Insights and making changes accordingly
- Creating FAQ lists
- Monitoring the Q&A section
What is local SEO marketing?
Local SEO (search engine optimization) marketing is an effective way to market a local business online. As your online presence is locally optimized, your business will attract high-quality traffic from relevant local searches. This is a great way to build a wide local audience and climb SERPs (search engine result pages).
It’s no surprise that a whopping 46% of all Google searches are for local businesses. Simply put, local SEO marketing helps your business become visible to this large percentage of local searchers.
At Search Berg, we continually brainstorm, create, polish, recreate, and implement powerful SEO marketing strategies. Our goal is to help our clients ensure their content and products/services reach local web users.
As one of the most powerful local marketing tools, Google My Business is a gold mine for businesses. We can help optimize your listing so your business gains greater online visibility and appears in the top search results on Google!